PROTRIFIT WEBSITE REDESIGN
ProTriFit's website was dated and in need of a complete redesign. They wanted to push the message of getting a bicycle fit before buying a new bike, as a wrong size can make the fitting process very difficult or even impossible. Also, their clients are looking for certain information about the fitting process and pricing.
GOAL: Create a site that is welcoming in the intimidating industry of triathlon and show the importance of the bicycle fitting process.