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PROTRIFIT WEBSITE REDESIGN
PROJECT DETAILS

 

ProTriFit's website was dated and in need of a complete redesign. They wanted to push the message of getting a bicycle fit before buying a new bike, as a wrong size can make the fitting process very difficult or even impossible. Also, their clients are looking for certain information about the fitting process and pricing.

 

GOAL: Create a site that is welcoming in the intimidating industry of triathlon and show the importance of the bicycle fitting process.

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USER EXPERIENCE
CREATIVE DIRECTION
WEBSITE DESIGN
 
USABILITY
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