© 2019 by Tia X Wigham.

GIVE 3 FEET AWARENESS CAMPAIGN
PROJECT DETAILS

 

Bicycle safety is a major issue. According to the CDC, Florida has the highest rate of bicycle fatalities of any state in the US. The owner of ProTriFit wanted to help spread the word of the give 3 feet while passing a bicycle law. We developed this clear and concise message and partnered with People For Bikes (a national non-profit movement to make riding better for everyone), F.D.O.T. (Florida Department of Transportation), and local bike shops in Northeast Florida.

 

GOAL: Distribute this important safety message to keep cyclists safe.

UX RESEARCH
STRATEGIC PLANNING
 
CREATIVE DIRECTION
SOCIAL MEDIA
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