AM

TIA X WIGHAM.

EXPERIENCE DESIGNER 
 

BIO

 

English-born and raised, with the stamps of fifteen countries in her passport, Tia brings a worldly perspective to her creative approach, knowing "an open mind keeps an imagination alive." Aware that the core of creativity is creation - she believes the process of getting there is the best part. She refuses to go by her middle name, Xenia. Although it is tempting to feel like a superhero when her name is called, and some say her design skills warrant that regard. Tia keeps her dreams sky high, but her ego here on earth. She is a rare breed of creative with design expertise and business savvy. She enjoys idiosyncrasies, detailed storytelling, and short walks in the park. More than 15 years in the design industry have earned her award-winning designer status and a diverse professional design background.​

TOOLS & SKILLS

Adobe Creative Suite

UXPin

Sketch

InVision

HTML/CSS

Wrike

NNg UX Certified

IDEO Design Thinking

Lean Six Sigma

Certified Design Sprint Facilitator

User-Centered Design

User Interviews + Surveys

Contextual Inquiries

Personas + User Stories

Journey Mapping + User Flows

Sitemaps + Wireframes

Rapid Prototyping

Usability Testing

UI + Visual Design

Branding + Campaigns

Project Management

Client + Agency Management

Print Production

Event Planning

PORTFOLIO

One Call Deliverable Refresh
In-Progress
Wrike Project Management Deployment
Lead build, deployment, and training for department
ProTriFit Website Refresh
Outdated site needed an update with online appointment feature.
ProTriFit Appointments
Give 3 Feet Campaign
ProTriFit Cycling Awareness Kit
Vitals Alert Smartwatch
Rally Drive USA
Pontoon Solutions Stewardship
Show More

EXPERIENCE

2001-current

TIA X WIGHAM DESIGN

Freelance Design, Marketing & Events

Consults on all aspects of design and marketing with companies in the motorsport, cycling, and security training industries. Incorporates UX methods into the design process: interviews, surveys, personas, wireframes, mockups, usability testing. Redesigned and managed websites and social media networks. Clients: ProTriFit - Certified Bike Fitting & Triathlon Gear, European Motorsport Park & Rally School, The Securus Group, ISA International Security Academy, and Tactical All Terrain

2012-2014

PONTOON SOLUTIONS, INC.
THE ADECCO GROUP

Art Director

Supported Marketing VP on startup department development and creative process. Designed and coordinated a cost-saving internal online storefront with an external development team to manage custom sales collateral. Created package prototype and partnered with a local printer to coordinate fulfillment and shipping of branded launch kits to 500 colleagues globally

2005-2010

WINN-DIXIE  STORES, INC.

Marketing & Graphic Specialist

Supported merchandising with vendor promotions on signage and communications. 
Assisted in business development calls and meetings with vendors to identify events/promotions that warrant involvement while enhancing the brand and driving sales. Created full campaign signage chain wide. Art directed photo-shoots for holiday entertainment guide. Collaborated and improved routing process to electronic process using Adobe Acrobat. Developed and maintained an archival system
for completed jobs.

2016-current

ONE CALL

Marketing Manager - Creative Services

Manages a team of two that supports all visual design efforts company-wide. Collaborates with product team members to define and implement innovative solutions for the product direction, visuals, and experience. 
Headed build, deployment, and training for department project management tool.  Managed discovery phase of corporate deliverable refresh with UX research methods and design thinking: contextual inquiries, survey, photo diary, personas, ideation, wireframes, prototyping, user testing.

2014-2015

POWER AUTO CORP.

Sales & Marketing Manager

Remotely managed sales and marketing for the parent company of motorsports resort, driving club, and tactical training center. 
Managed development and execution of identity packages, collateral, clothing, and promotional items. Designed vehicle wraps for rally team fleet including rally cars, truck and trailer. Pitched local businesses, community, city and county officials on opportunities
with the facility.

2010-2012

SHANDS JACKSONVILLE
UF HEALTH

Creative Services Manager

Performed lead role in design for a variety of materials and mediums, including print collateral, intranet, and internet. Ensured appropriate use of brand moniker and adheres to established graphic standards. Served as production manager, facilitated trafficking with clients and coordinated projects with external vendors.

CONTACT

Looking forward to hearing from you.

tiaxwigham@gmail.com

Tel: 352-212-6489

  • LinkedIn - White Circle
  • Facebook - White Circle
 
 
 

RECOMMENDATIONS

“Tia keeps the customer in the center of her design solutions.
Her passion for user research, design, marketing, and branding makes her an outstanding asset
for any company.” 

—  Ferdie Martinez, UX Creative Lead at Skillstorm

© 2020 by Tia X Wigham.